Dune Dates
An organic date sweetener brand from California’s Coachella Valley. I designed the packaging, shot the photos, made the reels and designed the Instagram.
Ancient sweetener, modern kitchen
A quiet, desert-minimal look: cream and espresso, a thin gold sunrise mark, and fine line work that reads like wind across sand. I laid out every label and print-ready file myself in Illustrator, from the date sugar packet to the date syrup wrap, and explored two full-range directions along the way.
Date syrup wrap label: I laid out the front, side and back panels in Illustrator
Building the feed
I designed Dune’s Instagram: a “Welcome to Dune” series explaining why dates and where it began, education carousels on what makes date sugar different, recipe posts, and a feed rhythm that alternates warm sand graphics with real date-palm photography.
Short-form video
Filmed and edited in CapCut: recipes that show what date syrup and date sugar can do, from whipped cream and lattes to a baked brie board, plus lifestyle clips that keep the brand feeling sunny and natural.
Shot in the Coachella Valley
I photographed the dates where they grow: fresh fruit straight off the palm, linen-and-sunlight lifestyle shots, and the date butter in real use. A film-style warmth ties the photos to the packaging.
