ecErin Caceres

The playground

Logos sketched by hand, ice cream cups, sweatshirts, a font I drew from scratch, and paintings on everything from canvas to denim.

LogosPackagingClothingBusiness cards & printTypographyArt
01

Logos

Every logo starts as a pencil sketch before it goes into Illustrator: identities for cannabis brands, a PR firm, wellness and pet businesses.

1KTD logo in magenta type inside a thin magenta box 1,000 Tiny Details (1KTD) Fourth Wave logo: thin blue lettering around a blue shield with a 4W heartbeat line Fourth Wave Dr. Robb Farms Hybrid Indoor Cultivation Facility badge logo in black Dr. Robb Farms Bungalow PR logo in green inline serif letters with a palm tree rising from the A Bungalow PR Kouture Lux logo in black with a paw print in place of the O Kouture Lux grleef logo in pink and teal rounded letters with a leaf in the g and a wave in the e grleef mush&moss logo in white over a teal and pink watercolor wash, with a mushroom and roots mush&moss, medicinal mushrooms Wellspring logo: a gray tree of life with roots over faint sacred geometry Wellspring, a modern wellness clinic
02

Packaging

Love Birds Ice Cream, designed start to finish: the logo, the pint cups, and a hand-drawn pattern and lid color for every flavor.

Love Birds grapefruit ice cream pint beside a tipped-over pint showing the logo on the lid Love Birds pint and lid Love Birds coffee pint with a coffee-bean pattern, tan lid and heart-shaped love-birds logo Coffee Love Birds grapefruit pint with a pink grapefruit-slice pattern and orange lid Grapefruit Love Birds lavender pint with a lavender-sprig pattern and lilac lid Lavender
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Clothing

Merch and apparel: a freelance logo refresh and sweatshirt line for Summer’s Sports Bar in Manhattan Beach, the logo and sweatshirt for SatoriMob, the LA graffiti apparel brand founded by creator @reverielove, and Bel-Air Athletics, Will Smith’s Fresh Prince-inspired apparel brand, where I made pitch decks, helped plan the Instagram and pick which photos to post, answered customers, and pitched ideas for upcoming drops. It was mid-pandemic, so we kept the feed as interactive as possible.

The original Summer’s Sports Bar logo in red and yellow with a setting sun Summer’s Sports Bar, before: the original logo Print spec showing the original Summer’s logo on the front and back of a black hoodie Summer’s: original logo on a sweatshirt White hoodie with the new Summer’s Sports Bar badge logo, a palm tree island and waves, on the chest Summer’s Sports Bar, after: my new badge logo Back of a black hoodie with the new Summer’s Sports Bar Manhattan Beach badge logo in white Summer’s Sports Bar, after: back print Product sheet for the white Summer’s sweatshirt with colors, specs and pricing Summer’s: white sweatshirt spec sheet Product sheet for the black Summer’s sweatshirt with colors, specs and pricing Summer’s: black sweatshirt spec sheet SatoriMob logo in bubbly graffiti letters with the tagline Los Angeles Graffiti x Landmarks on the Heavens SatoriMob logo, which I designed Orange SatoriMob hoodie with the logo on the chest and sleeve type SatoriMob sweatshirt, which I designed Instagram post from SatoriMob founder and verified creator @reverielove wearing the orange SatoriMob sweatshirt, with 15,292 views Founder @reverielove wearing it: 15K+ views Phone mockup of a Bel-Air Athletics Instagram story featuring a model in a Bel-Air hoodie Bel-Air Athletics: interactive Instagram story Phone mockup of an Instagram post featuring a Bel-Air Athletics varsity jacket Bel-Air Athletics: Will Smith in the drop’s varsity jacket Phone mockup of an Instagram post featuring a navy Bel-Air Athletics jacket Bel-Air Athletics: jacket drop, 1.3M likes Phone mockup of the Bel-Air Athletics online store showing the navy Skipper jacket Bel-Air Athletics: online store
04

Business cards & print

Business cards, a one-pager and direct-mail postcards designed in Illustrator: for 17th Street Photography, Catalyze AI and Reppond Investments.

Mockup of the Hudson C. 17th Street Photography business card, front and back 17th Street Photography business cards Card front: hand-signed Hudson C. logo over deep blue ocean with a lone surfer 17th Street Photography card front Mockup of the Catalyze AI business card: green arrow logo on the front, “Catalysts cause Change.” and contact details on the back Catalyze AI business cards Catalyze AI sales one-pager with catalyst-event icons, charts, a platform preview and offerings Catalyze AI one-pager Direct-mail postcard front with a Montana barn at sunrise, a QR code, the advisor’s photo and the Reppond Investments logo Reppond Investments postcard, front Postcard back with an introduction letter from the advisor and a YouTube QR code over a faded barn photo Reppond Investments postcard, back
05

Typography

Type-led posters and print, including EDGE, a full typeface I drew myself for surf and skate magazines and posters.

EDGE specimen book open to the capital letters in mint on deep plum, beside its mint and red cover EDGE, my own typeface, in its specimen book Framed magenta poster for TYPO Berlin: Wanderlust, May 2017, with large vertical type over a world map TYPO Berlin: International Design Conference poster Tour poster with distressed stacked Rolling Stones type, red tongue logo and a list of 2021 tour dates Rolling Stones 2021 No Filter tour poster Framed infographic poster: Essential Oils, how it’s made, five best oils by need, and best places to apply oil Essential Oils infographic poster
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Art

Art made through all kinds of media: acrylic on canvas, fabric paint on denim, the Illustrator pen tool, ink and watercolor. More on Instagram at @artbythestringbean.

Large moody seascape painting in deep green and soft white hanging above a sofa in a Manhattan Beach home
Painting for a Manhattan Beach home
Geometric line drawing of a cannabis leaf built from hundreds of fine vector lines
Design for 1,000 Tiny Details cannabis company, made with the pen tool in Illustrator
Back of a light-wash Levi’s jacket hand-painted with dancing figures, palm trees and fruitClose-up of the painted jacket: blue dancing figures, a sun, moon, stars and fruit
Levi’s jacket painting, made with clothing paint
Pen-line illustration of the Resin gallery building with a vintage pickup and watercolor washes
Line design artwork for Resin
Watercolor and ink mushroom studiesWatercolor bumblebeeInk-and-wash sunflowerRed watercolor foxWatercolor whaleViolet watercolor mushroomInk goldfishSingle-line portrait of a woman with eyes closedWatercolor girl sitting on a crescent moonWatercolor pattern of strawberries, lips and sprigsWatercolor pattern of a lily, cherry and lipsLine drawing of a figure sitting on a chair
Commission art
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