WealthFeed
Marketing creative and product UI for WealthFeed, designed so the marketing and the product feel like one brand.
UI design
WealthFeed is a platform that helps financial advisors spot catalyst events in their clients’ and prospects’ lives. I dug through the site, ran user interviews and did other research, and found that advisors loved the info they were getting but didn’t know what to do with it.
That’s where I came in. I pitched handwritten notes as the thing that could set WealthFeed apart: turn each insight into a personal, real pen-on-paper touchpoint. WealthFeed teamed up with a handwriting partner, and I designed the flow inside the product that lets an advisor add their logo and write a note in a few steps.
Three steps (Logo, Note, Finalize). Advisors upload a logo for the front of the card and size it, or skip it, then write the note. Robots holding real pens write it out, paid for with credits.
LinkedIn posts
I make WealthFeed’s LinkedIn posts in Canva: partnership and conference announcements, plus a client-testimonial template in the brand’s navy and green that turns real advisor wins into proof the platform works.
Conference signage
I design all of WealthFeed’s conference signage: tent walls, retractable banners and table throws. I build every piece in Illustrator so the files are true vectors that stay sharp at any size, then prep and check the print files with the printer so everything comes out right on the show floor.
