ecErin Caceres

Hi, I’m Erin a designer who listens first and keeps it simple.

I’m a brand, social and UX/UI designer based in the South Bay of Los Angeles. I started as a graphic designer, which gave me an eye for visuals, then trained in UX at DesignLab so the pretty things also work. Today I run Air Design, my freelance studio, and partner with brands on everything from app screens to ice cream cups.

Erin Caceres smiling outdoors in a sunflower gingham dress 7+ yrs

How I work

01

Listen first

Interviews, surveys, affinity maps, or just a long coffee. I want to know what people need before I open Figma.

02

Keep it simple

Fewer steps, clearer type, one obvious next action. Simplicity comes up in almost every round of research I run.

03

Add a little magic

A hand-drawn illustration, a playful reel, a font I made myself. The creative touch is what people remember.

Where I’ve been

Download my résumé ↓
Air Design
Freelance Designer & Creative Consultant Los Angeles, CA · 2021–Present

Brand identities, websites, social content and campaigns for clients, including marketing creative and UI for WealthFeed. I take projects from strategy to final files and manage the client side too.

Ingenio
Graphic / UI Designer (Contract) Remote · 2024–2026

Instagram posts, emails and ads for Horoscope.com, Astrology.com and Keen.com, plus customer-facing UI like the oracle card experience in the AION app.

Internet Brands
Graphic Designer El Segundo, CA · 2022–2023

Digital campaign assets and branded creative for consumer businesses, delivered at high volume within established brand systems.

Indivisible Arts
Graphic Designer Hermosa Beach, CA · 2020–2023

Social content, event creative and signage, including the 100-page State of the Art annual and every sign at the event.

Omniverse Group
Graphic Designer Culver City, CA · 2019–2020

Marketing creative and branded materials across digital and print.

Strand Hill | Christie’s International Real Estate
Marketing Specialist Manhattan Beach, CA · 2019

Digital and print collateral for luxury listings and agent marketing.

Skills

Brand strategySocial mediaShort-form videoTalking-head videoCreative directionArt directionUX researchUI designEmail creativeCampaignsExperientialPhoto & video directionIllustrationPackaging

Toolbox

FigmaFigJamIllustratorPhotoshopLightroomInDesignCanvaCapCutConstant ContactInstagramTikTokClaudeOpenAI

Education

Northern Arizona University
B.A., Design & Visual Communications
DesignLab
UX Academy

Off the clock

Painting and drawing (you can see some on @artbythestringbean), customizing denim jackets, trying new restaurants and returning to my favorite burger spot.