ecErin Caceres
← All work

Beauty at the Bay

Beauty at the Bay is a medical spa in Redondo Beach. One designer, every channel: reels, printed pieces and email campaigns that make the spa look the same everywhere people meet it.

Client
beautyatthebay.com ↗
Scope
Social media, print, emails
Tools
Canva, CapCut, Constant Contact, Next Day Flyers
Year
2025
The Beauty at the Bay medical spa storefront in Redondo Beach: a white building with warm wood trim, the round watercolor logo sign, white patio umbrellas and a palm tree under a clear blue sky
Beauty at the Bay · Medical spa831 N Harbor Dr, Redondo Beach, CA 90277

Reels

Event highlights from one of our wellness days: cold plunges, treatments and local vendors, filmed and cut in CapCut for Instagram and TikTok.

Beauty at the Bay Special Offer card: $25 off IV Therapy, with a client relaxing in a white IV lounge chair

Print

Offer cards, rack cards and flyers designed in Canva and printed through Next Day Flyers.

Beauty at the Bay May Special email: Mariah’s Spring Spotlight microneedling with PDRN, $600, on a seashell and sand background

Email

Campaign emails like the May Special, built and sent in Constant Contact. Tap to see the full email.

White Beauty at the Bay goodie bag with the watercolor logo, held up at an outdoor event

Events

Branded goodie bags for local events, filled with coupons to bring new clients into the spa.

Instagram & TikTok

More reels

Short-form videos cut in CapCut for the spa’s Instagram: treatment explainers, talking-head intros with the team, and client-experience clips, each ending with a clear call to book.

Treatment explainer · Emsculpt
Book-now reel · HOCATT
Talking-head · meet the team
Client experience · HOCATT

Print in the spa

Offer cards, menus and rack cards for the front desk and treatment rooms, all in the spa’s watercolor-and-teal look: a $25-off IV Therapy card clients hand back at check-in, the IV and injection menu, a Black Friday deals sheet, and rack cards for NAD+ Therapy and Collagen P.I.N.

Special Offer card for $25 off IV Therapy, with a client relaxing in a white IV lounge chair IV menu card: Ultimate, Skin, Immunity, Hangover, Stomach Flu and NAD IVs with prices, plus intramuscular injections and a QR code Black Friday Deals flyer with two women in face masks and a list of sale prices on spa packages NAD+ Therapy and Collagen P.I.N. rack cards on display in the spa
Event campaign · July 2025

Summer Soirée

One event, every channel. I designed Instagram posts and email campaigns in Constant Contact for the spa’s Summer Soirée: tacos, 818 Tequila margaritas, local vendors and free tarot readings, with a Mindful Moments morning session before it. Tap an email to see the whole thing.

Instagram post: Beauty at the Bay Summer Soirée, July 26 2025, 12–4PM, with line-drawn tacos and a margarita over turquoise water
Instagram post
Instagram post: Margs & Treats, a free afternoon event, with an 818 Tequila bottle floating on the ocean
Instagram post
Email campaign: Margs & Treats, you’re invited, with the Mindful Moments event graphic
Email · Constant Contact
Email campaign: July 26 events at Beauty at the Bay, Mindful Moments 9–11AM and the Saturday Soirée 12–4PM
Email · Constant Contact
Print ads

Magazine ads

Ads for South Bay magazines celebrating the spa’s Easy Reader Best of the Beach wins: a wide ad pairing the storefront with a sunny beach scene and the full treatment menu, a thank-you to voters with the team photo and a $50-off offer, and a full-page “Award-Winning Medical Spa” ad with a QR code to book.

Beauty at the Bay magazine ad with the storefront, two women on the beach, the treatment list and the Easy Reader 2026 Best of the Beach award Beauty at the Bay thank-you ad: Thank you, South Bay, for voting us Best Med Spa, with the team photo, storefront and $50 off any treatment Full-page Beauty at the Bay magazine ad: Award-Winning Medical Spa, with the storefront, two women on the beach, a QR code and the treatment list

The result

The work brought people through the door. Coupon cards and offers turned into first visits, socials grew the spa’s following, and events and emails kept the community coming back.

New clientsLots of new faces coming in to shop and book, redeeming the coupon codes and offer cards.
More followersSteady growth in new Instagram followers from reels and event posts.
Great turnoutsStrong attendance at the spa’s wellness days and the Summer Soirée.
High open ratesConstant Contact campaigns that people actually opened and read.
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